YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos
Any kind of interaction turns into knowledge. YouTube outbreaks as a platform that enables new discussions and learnings, acting as a disruptive tool and confronting the usual protagonism of mass media. New narratives are rising and all of us are becoming capable to interact directly with them - and...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Online |
| Language: | English |
| Published: |
Universidade Estadual de Campinas
2018
|
| Subjects: | |
| Online Access: | https://econtents.sbu.unicamp.br/eventos/index.php/pibic/article/view/108 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1864358307874996224 |
|---|---|
| author | Lopes, Ana Beatriz Schilling Hildebrand, Hermes Renato |
| author_facet | Lopes, Ana Beatriz Schilling Hildebrand, Hermes Renato |
| author_sort | Lopes, Ana Beatriz Schilling |
| collection | Portal de Eventos Científicos da UNICAMP |
| container_reference | Revista dos Trabalhos de Iniciação Científica da UNICAMP; n. 26 (2018): Congresso de Iniciação Científica Unicamp |
| description | Any kind of interaction turns into knowledge. YouTube outbreaks as a platform that enables new discussions and learnings, acting as a disruptive tool and confronting the usual protagonism of mass media. New narratives are rising and all of us are becoming capable to interact directly with them - and even to create our own stories. The "Tour pelo meu corpo” videos are an example of how an alternative media creates alternative stories and, analyzing the reverberations of this video in YouTube, social media and traditional media through a netnographic approach, it is possible to see what are the requirements for a video to outstand, to achieve mass media and to transform people. |
| first_indexed | 2025-10-08T13:49:29Z |
| format | Online |
| id | ojs-article-108 |
| institution | Universidade Estadual de Campinas |
| issn | 2596-1969 |
| language | eng |
| last_indexed | 2025-10-08T13:49:29Z |
| publishDate | 2018 |
| publisher | Universidade Estadual de Campinas |
| record_format | ojs |
| spelling | ojs-article-1082025-09-26T14:32:30Z YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos Lopes, Ana Beatriz Schilling Hildebrand, Hermes Renato Digital narratives Videos YouTube. Any kind of interaction turns into knowledge. YouTube outbreaks as a platform that enables new discussions and learnings, acting as a disruptive tool and confronting the usual protagonism of mass media. New narratives are rising and all of us are becoming capable to interact directly with them - and even to create our own stories. The "Tour pelo meu corpo” videos are an example of how an alternative media creates alternative stories and, analyzing the reverberations of this video in YouTube, social media and traditional media through a netnographic approach, it is possible to see what are the requirements for a video to outstand, to achieve mass media and to transform people. Universidade Estadual de Campinas 2018-12-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artigo de convidado application/pdf https://econtents.sbu.unicamp.br/eventos/index.php/pibic/article/view/108 10.20396/revpibic262018108 Revista dos Trabalhos de Iniciação Científica da UNICAMP; n. 26 (2018): Congresso de Iniciação Científica Unicamp 2596-1969 eng https://econtents.sbu.unicamp.br/eventos/index.php/pibic/article/view/108/100 Copyright (c) 2018 Ana Beatriz Schilling Lopes, Hermes Renato Hildebrand http://creativecommons.org/licenses/by/4.0 |
| spellingShingle | Lopes, Ana Beatriz Schilling Hildebrand, Hermes Renato Digital narratives Videos YouTube. YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos |
| title | YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos |
| title_full | YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos |
| title_fullStr | YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos |
| title_full_unstemmed | YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos |
| title_short | YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos |
| title_sort | youtube, informal education and empowerment speeches on the internet: a study through the reverberation of “tour pelo meu corpo” videos |
| topic | Digital narratives Videos YouTube. |
| url | https://econtents.sbu.unicamp.br/eventos/index.php/pibic/article/view/108 |
| work_keys_str_mv | AT lopesanabeatrizschilling youtubeinformaleducationandempowermentspeechesontheinternetastudythroughthereverberationoftourpelomeucorpovideos AT hildebrandhermesrenato youtubeinformaleducationandempowermentspeechesontheinternetastudythroughthereverberationoftourpelomeucorpovideos |
