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Banco do Brasil and symbolic constructions on the idea of nation : reflections on cultural and business logic

This article is a reflection on the form how connections were built between the company "Banco do Brasil" and nationality signs in the course of time. We tried to understand to what extent those given connections in the symbolic dimension are confronted or are articulated on the management...

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Bibliographic Details
Main Author: Rodrigues, Lea Carvalho
Format: Online
Language:Portuguese
Published: Universidade Estadual de Campinas 1998
Subjects:
Nação
Mito e simbolismo
Identidade nacional
Lógica cultural
Lógica utilitária
Nation
Myth and symbolism
National identity
Cultural logic
Utilitarian logic
Nación
Identidad nacional
Online Access:https://econtents.sbu.unicamp.br/inpec/index.php/tematicas/article/view/11196
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Summary:This article is a reflection on the form how connections were built between the company "Banco do Brasil" and nationality signs in the course of time. We tried to understand to what extent those given connections in the symbolic dimension are confronted or are articulated on the management logic that rules the administration of the company in the last years.
ISSN:2595-315X

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