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Banco do Brasil and symbolic constructions on the idea of nation : reflections on cultural and business logic

This article is a reflection on the form how connections were built between the company "Banco do Brasil" and nationality signs in the course of time. We tried to understand to what extent those given connections in the symbolic dimension are confronted or are articulated on the management...

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Bibliographic Details
Main Author:	Rodrigues, Lea Carvalho
Format:	Online
Language:	Portuguese
Published:	Universidade Estadual de Campinas 1998
Subjects:	Nação Mito e simbolismo Identidade nacional Lógica cultural Lógica utilitária Nation Myth and symbolism National identity Cultural logic Utilitarian logic Nación Identidad nacional
Online Access:	https://econtents.sbu.unicamp.br/inpec/index.php/tematicas/article/view/11196
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