Paths of music in cyberculture: the case of Lenine's “A Mancha”

The purpose of this essay is to discuss some of the options used for the production, dissemination and (re)appropriation of music within a present day cyberspace perspective. The song “A Mancha” (The Stain) by Lenine (in partnership with another Brazilian composer, Lula Queiroga), and a video (uploa...

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Bibliographic Details
Main Author: Penna, Maura
Format: Online
Language:Portuguese
Published: Universidade Estadual de Campinas 2014
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Online Access:https://econtents.sbu.unicamp.br/inpec/index.php/muspop/article/view/12962
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Summary:The purpose of this essay is to discuss some of the options used for the production, dissemination and (re)appropriation of music within a present day cyberspace perspective. The song “A Mancha” (The Stain) by Lenine (in partnership with another Brazilian composer, Lula Queiroga), and a video (uploaded on YouTube) are used as a descriptive example of how music works in today’s cyberculture, resulting in new ways of music listening and music creation. We analyze the process of creative reappropriation of the song “A Mancha” which is turned into a video available on YouTube. The video is seen as a product of cyberculture and of its open and interactive character. In the video, a layer of visual meaning overlaps the song, getting attached to it and strengthening its denouncing nature. Exploring the cyberculture interconnection to other areas of everyday life, the political nature of ecological issues in the world today is discussed and an example of using Lenine’s song and its video with an educational purpose is presented. To conclude, it should be pointed out that, through various ways in the cyberculture context, music can participate in everyday social and political actions.
ISSN:2316-7858