Jovem guarda: popular music and consumer culture in Brazil of the 60s

Around one year after the coup which established the military dictatorship in Brazil TV Record launched the Jovem Guarda program which was focused on the youth audience. Conceived and produced by an advertisement and marketing team of experts, the program reached high rates of audience and promoted...

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Bibliographic Details

Main Author:	Zan, José Roberto
Format:	Online
Language:	Portuguese
Published:	Universidade Estadual de Campinas 2013
Subjects:	Música popular Cultura juvenil Consumo Estilo de vida Popular music Youth culture Consumption Life style
Online Access:	https://econtents.sbu.unicamp.br/inpec/index.php/muspop/article/view/12970
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