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From Ugly Peggy to Working Girl: costumes as objects of world reading in the construction of Peggy Olson's feminist discourse in Mad Men

In view of the large increase in discussions in the feminist field in recent years, especially within the audiovisual segment, this article seeks to discuss the idea of a feminist construction through the costumes and characterizations of the char-acter Peggy Olson in the television series Mad Men (...

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Bibliographic Details
Main Author:	Melo Junior, Mauro de
Format:	Online
Language:	Portuguese
Published:	Universidade Estadual de Campinas 2022
Subjects:	Costume design Fashion Serial narrative Feminism Audiovisual Vestuario Moda Narración en serie Feminismo Figurino Narrativa seriada
Online Access:	https://econtents.sbu.unicamp.br/inpec/index.php/proa/article/view/16636
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