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The advertising of things: an analysis of consumption and advertising in the socialist Czechoslovakia (1968 - 1989)

This research analyzes product advertisements in Czechoslovakia between 1968 and 1989 - from the event of the Prague Spring in 1968 until 1973, and then from 1985, the beginning of the Gorbachev Era, until the end of the socialist regime in 1989. We sought to understand by which means the consumptio...

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Bibliographic Details
Main Authors:	Licurci, Ana, Thomaz, Omar
Format:	Online
Language:	Portuguese
Published:	Universidade Estadual de Campinas 2019
Subjects:	Consumption Material culture Czechoslovakia
Online Access:	https://econtents.sbu.unicamp.br/eventos/index.php/pibic/article/view/1752
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