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Visual identity of the Learning Resources Center (CRA) of the Library System of Unicamp (SBU): contributions of information design for the conception and consolidation of the brand

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Describes the process of creating the visual identity for the Learning Resources Center (CRA) at the State University of Campinas (UNICAMP). The CRA provides reference services to the Cesar Lattes Central Library (BCCL) and other libraries within the university. To improve the identification of thei...

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Bibliographic Details
Main Authors: Ferreira , Juliano Benedito, Tartarotti , Roberta Cristina Dal’Evedove, Marco , Michele Lebre de
Format: Online
Language:Portuguese
Published: Universidade Estadual de Campinas 2024
Subjects:
Visual identity
Reference service
University libraries
Librarian's role
Information design
Identidade visual
Serviço de referência
Bibliotecas universitárias
Atuação do bibliotecário
Design da informação
Online Access:https://econtents.sbu.unicamp.br/inpec/index.php/saberes/article/view/18646
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Summary:Describes the process of creating the visual identity for the Learning Resources Center (CRA) at the State University of Campinas (UNICAMP). The CRA provides reference services to the Cesar Lattes Central Library (BCCL) and other libraries within the university. To improve the identification of their products and services, a brand was created for the service. Information design played a crucial role in creating the CRA logo, which conveys trust and professionalism, reflecting the values and goals of the service. The librarians of the CRA team, who offer a specialized reference service and aiming at excellence, led the process of creating the visual identity with an understanding of the importance of visual communication in university libraries.
ISSN:2447-9411

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