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Visual identity of the Learning Resources Center (CRA) of the Library System of Unicamp (SBU): contributions of information design for the conception and consolidation of the brand

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Describes the process of creating the visual identity for the Learning Resources Center (CRA) at the State University of Campinas (UNICAMP). The CRA provides reference services to the Cesar Lattes Central Library (BCCL) and other libraries within the university. To improve the identification of thei...

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Bibliographic Details
Main Authors: Ferreira , Juliano Benedito, Tartarotti , Roberta Cristina Dal’Evedove, Marco , Michele Lebre de
Format: Online
Language:Portuguese
Published: Universidade Estadual de Campinas 2024
Subjects:
Visual identity
Reference service
University libraries
Librarian's role
Information design
Identidade visual
Serviço de referência
Bibliotecas universitárias
Atuação do bibliotecário
Design da informação
Online Access:https://econtents.sbu.unicamp.br/inpec/index.php/saberes/article/view/18646
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