Advancing research and practice in entrepreneurship through speech analysis – From descriptive rhetorical terms to phonetically informed acoustic charisma profiles

Entrepreneurs aim at introducing innovations into the market, e.g., in the form of new products or services. However, innovations always mean changes, and people tend react reluctantly to changes. Moreover, introducing the innovations into the market is often linked with a higher investment risk. Th...

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Bibliographic Details

Main Authors:	Niebuhr, Oliver, Brem, Alexander, Tegtmeier, Silke
Format:	Online
Language:	English
Published:	Universidade Estadual de Campinas 2017
Subjects:	Speech Prosody Persuasion Entrepreneurship Rhetoric Charisma
Online Access:	https://econtents.sbu.unicamp.br/inpec/index.php/joss/article/view/14983
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